Doo.Ri Chung, the personality behind the brand, is a leading designer in the industry
who has received numerous awards and accolades in the past two years for her dramatic
and dynamic designs, including being profiled in a December issue of Newsweek. She
was awarded the 2006 CFDA Fashion Award for Swarovski/Perry Ellis' Up & Coming Designer
of the Year, and won the CFDA Vogue Fashion Fund Award in the same year. Her spring/summer
2007 New York collection drew rave reviews from press and retailers.
Target Customer
- 19 to 40 Years Old
- Elegant Evening and Wear to Work
- Luxurious Fabrics
- Celebrities: Women of Position
- Super Chick Attitude
Brand Positioning
- Marketing in Magazines, Television, Interviews, Press, Runway Shows
- Youthful Glamour
- Building a Lifestyle/Luxury Brand
- International Designer
- Prestige Global Brand
http://www.doori-nyc.com/