Known for beautiful and embellished women's knit tops, Joseph A. is one of the largest better-priced knit separates companies in the U.S. Tremendous customer awareness and loyalty have contributed to its success. Distributed in leading department and specially store chains, the brand is famous for its superior quality, innovative knit yarns, and new fabric treatments. Groundbreaking marketing campaigns including billboards and network television commercials - which is unique to fashion - has added to the company's image and name recognition. Building on the strength and quality of the Joseph A. name, woven separates will be added for fall 2008 initiating a lifestyle brand synonymous with modern luxury.

Target Customer

• Style Conscious Women Ages 35 to 55 Plus
• Looks for Updated Styling with a Modern Edge
• Well Traveled and Seeks Newness
• Impulsive Shopper and Trend Savvy
• Seeks Balances Between Fashion and Lifestyle
• Loves Color, Novelty, Embellishment and Unique Detailing

Brand Positioning

• Better Priced Luxury
• Innovative Yarns and New Fabric Treatments
• Superior Quality and Special Attention to Details
• Item Driven Knits and Modern Sportswear Separates
• Marketing in Television Commercials, Print Advertising, Billboards, Retail Signage, Print Press, and Celebrity Seating