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Scarlett
Perceptions

 

Since 1975, Scarlett has been a missy contemporary dress company covering branded and private label distribution in most department stores. Scarlett has a loyal customer and has two separate aspects to its brand - casual dressy and dressy separates.


Target Customer
  • 30 to 50 Years Old
  • Needs Day into Evening Dressing
  • Time Starved - Works, Has Family
Brand Positioning
  • Junior Contemporary Dresses
  • Branded and Private Label Distribution
  • Focus on Building the Little Black Dress Business
  • Products Must be Trendy Yet on Classic Silhouettes
  • Filling the Void for Popular Priced Contemporary Dresses

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